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Audience Engagement Manager & Web Production & Optimization Management - The Consortium Inc. - Washington, DC

Audience Engagement Manager & Web Production & Optimization Management - The Consortium Inc. - Washington, DC -

Allocate and handle assets every day to finish manufacturing and optimization work on time and to ship highest worth


  • Liaison with Content material, Photograph, Digital Providers, Enterprise Models, Impression Teams and Digital Advertising to make sure clear understanding of priorities and due dates

  • Oversee implementation of greatest practices search engine marketing (“search engine optimization”) and engagement optimized net web page manufacturing to extend the worth of every customer to the aarp.org web site and to immediate engagemento Codecs of content material to incorporate however not restricted to: articles slide exhibits, movies, video streaming, instruments, types and galleries

  • Oversee programming of touchdown pages to be aligned with the model, utilizing worth metrics, strategic course, viewers segments, net analytics

  • Guarantee rollout of promotional help for enterprise packages and initiatives

  • Handle coaching of producers is full and expertise units are applicable to successfully optimize the content material and ship worth

  • Present month-to-month channel-degree and workforce degree metrics reporting, analyzing, charting and offering of insights and context for channel KPIs for month, yr and YoY together with however not restricted to: o UVs, Visits, PVs, PVs/Go to, Natural Visits, Natural PVs, Bounce Price, Weekly Return Visitso Joins, Renews, Registrations and Subscriptionso Worth evaluation

  • System experience to incorporate: Adobe’s AEM (or present model) Content material Management System with customized templates, a workflow management device (IMP), Google AdWords and BrightEdge for search engine optimisation key phrase analysis and Omniture’s Website Catalyst (or present model) for metrics reporting

  • Each English and Spanish providers are required for each the online manufacturing and program management providers

  • Weekly updates of key venture standing

  • three,000 items (articles, slide exhibits, polls, quizzes, infographics, featured movies on pages) producedo Produce 75% of particular person items inside 48 hours after receipt of ultimate belongings from sources (Editorial, Photograph, Product, Studios or BU)

For Quick Desk: Produce 75% inside four hours upon receipt of ultimate belongings


  • Movies & Infographics Productiono Optimize and place 100% of movies acquired inside 24 hours of receipt of asset and 250 phrase descriptiono

Produce 75% of flat picture infographics inside 24 hours of receipt of ultimate asseto
Produce HTML-based mostly infographics inside 72 hours of receipt of ultimate belongings


  • Keep or exceed natural go to contribution; presently 15%

  • Obtain targets outlined in annual marketing plan

  • Month-to-month efficiency report together with visitors, engagement and worth delivered, to incorporate management insights and proposals

Job Sort: Full-time


Job Location:


  • Washington, DC

Required schooling:


  • Bachelor’s




» Apply Now


Please evaluation all software directions earlier than making use of to The Consortium Inc..








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